Conversations & Articles

Media Magnet Monday: Plan a Media Event – Part 1

Media events can be an effective way to get publicity for your business, school, organization or cause. Before I go any further, media events are NOT press conferences. What’s the difference? A press conference is used to announce and/or update breaking news as it unfolds. Press conferences (a.k.a, “pressers”) are a way to communicate with…

Media Magnet Monday: Media release or media pitch?

You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…

Media Magnet Monday: Create a Killer Press Kit

Now that you’ve got your public relations plan together, it’s a good idea to create a press kit before you start pitching journalists, sending out media releases and planning media events. Your press kit tells your story in the way the media wants to receive the information. It’s not your marketing brochure. It’s a succinct…

Media Magnet Monday: Develop a Strong PR Strategy

Before you write a press release, plan a media event or pitch a reporter, you need to have a public relations strategy in place. A PR plan that aligns with your business goals and objectives will be more effective in gaining exposure and awareness than any single PR tactic. A simple, flexible plan will work…

Media Magnet Monday: The Power of Publicity

Publicity can be a powerful tool for building your business. No matter how big or small your marketing plan, public relations should play a role in your strategy to create awareness of your business and build your credibility in order to attract clients/customers. The best part about public relations? You don’t have to spend a…

Write a social media profile that sings

What does your social media profile say about you? Whether you’re on LinkedIn, Twitter, Facebook, Pinterest or others, don’t miss an opportunity to tell your story. While you may have a limited number of characters to work with, that doesn’t mean you are limited in your message. I see many social media profiles that…

Need book reviews? Learn how you can find millions of potential reviewers

Are you an author or a publicist who represents one? If so, then you know that shrinking book review sections in newspapers and magazines are tough to crack. Fret no more because authors can connect with readers at book review sites, forums, online book clubs and web-based discussion groups where readers are eager to read,…

6 quick and easy tips to battle writer's block

Getting started. Sometimes it’s the hardest part of writing. Staring at that blank screen can be maddening. So what can you do to break through your impasse and get busy? Here are six quick and easy tricks I use to bust a writer’s block. Read magazine headlines. They’re fun, they’re pithy and, depending on the…

Learn how to build your own media list

For small business owners, entrepreneurs, non-profits and boutique PR agencies, big media directories are expensive. They can be overwhelming and you may only need to use a fraction of the thousands of listings provided. And sometimes, many of those listings can be out of date by the time you get around to using them. That’s…

No news? Try these press release topics

Joan Stewart, The Publicity Hound, has a list of 13 Press Release Topics When There’s Nothing Newsworthy. Here are 6 of my favorites: 1. Create Your Own Holiday Create your own day, week or month of the year, or your own holiday, at Chases Calendar of Events. The listing is free. You can then use…

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