Joan Stewart, The Publicity Hound, has a list of 13 Press Release Topics When There’s Nothing Newsworthy. Here are 6 of my favorites:
1. Create Your Own Holiday
Create your own day, week or month of the year, or your own holiday, at Chases Calendar of Events. The listing is free. You can then use that holiday as a springboard to even more publicity.
2. Make a Prediction
Predict something that ties into your area of expertise—or not. Predict when gasoline prices, the stock market or interest rates will rise and fall. For fun, predict who will win the Super Bowl or when the first snowfall will occur in your area. Predict the winner of local or national elections.
3. Write Tips That Tie into an Upcoming Holiday
Professional orgnizers can write about how to stay organized during the Christmas holidays. A child safety expert can offer tips on how to keep kids safe during fireworks season on the Fourth of July.
4. Identify A Trend You’re Seeing in Your Business or Industry
You don’t even have to think very hard to identify a trend you’re seeing. How has your customers’ behavior changed the way you do business? What’s happening with your orders? Is your nonprofit serving more people in a particular age group or income level? If you want to cheat, Google “Top trends in the (fill in the blank) industry” and write about one of those.
5. Comment on Breaking News
This one’s easy. The news can tie into your business or industry—or not. If you’re an expert who welcomes interview requests for radio talk shows, say so in the release. See 6 ways to tie your pitch to breaking news for PR and publicity.
6. Explain How to Solve a Problem
Press releases offering tips and advice are often the very best for pulling traffic to your website. That’s becauase you can dazzle readers with your expertise, help them solve their problem, and then link to a website where they can find more information about a product or service you sell that can help them even more.
Reprinted from “The Publicity Hound’s Blog” and “The Publicity Hound’s Tips of the Week,” an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet “89 Reasons to Send a Press Release.”