Conversations & Articles
Media Magnet Monday: The Power of Publicity
Publicity can be a powerful tool for building your business. No matter how big or small your marketing plan, public relations should play a role in your strategy to create awareness of your business and build your credibility in order to attract clients/customers. The best part about public relations? You don’t have to spend a…
Read MoreWrite a social media profile that sings
What does your social media profile say about you? Whether you’re on LinkedIn, Twitter, Facebook, Pinterest or others, don’t miss an opportunity to tell your story. While you may have a limited number of characters to work with, that doesn’t mean you are limited in your message. I see many social media profiles that…
Read MoreNeed book reviews? Learn how you can find millions of potential reviewers
Are you an author or a publicist who represents one? If so, then you know that shrinking book review sections in newspapers and magazines are tough to crack. Fret no more because authors can connect with readers at book review sites, forums, online book clubs and web-based discussion groups where readers are eager to read,…
Read More6 quick and easy tips to battle writer's block
Getting started. Sometimes it’s the hardest part of writing. Staring at that blank screen can be maddening. So what can you do to break through your impasse and get busy? Here are six quick and easy tricks I use to bust a writer’s block. Read magazine headlines. They’re fun, they’re pithy and, depending on the…
Read MoreLearn how to build your own media list
For small business owners, entrepreneurs, non-profits and boutique PR agencies, big media directories are expensive. They can be overwhelming and you may only need to use a fraction of the thousands of listings provided. And sometimes, many of those listings can be out of date by the time you get around to using them. That’s…
Read MoreNo news? Try these press release topics
Joan Stewart, The Publicity Hound, has a list of 13 Press Release Topics When There’s Nothing Newsworthy. Here are 6 of my favorites: 1. Create Your Own Holiday Create your own day, week or month of the year, or your own holiday, at Chases Calendar of Events. The listing is free. You can then use…
Read MoreTry this! Three high-tech twists for your press release
Thanks to the digital age, the traditional press release has gone high-tech. Combining content with visual and interactive elements will set your communications apart. Here are three twists on the traditional press release that can help you cut through the clutter and stand out among your competitors. Social Media News Release The social media news…
Read MoreHelp! How do I write a holiday newsletter?
The holiday hustle is officially on. And “write the family holiday newsletter” is glaring at you from the top of your “to-do” list. Relatives near and far love to receive your family newsletter every year. But it takes a good amount of time and commitment to sit down and pull it all together doesn’t it?…
Read More60 free social media and publicity tips in 60 minutes
How would you like access to 60 free (or almost-free) tools to help you navigate the world of social media and publicity? If you have a tight budget and are looking for ways to save time, these tools will come in handy. Sure, you could spend hours tracking them down on the web yourself, but…
Read MoreHow to Pitch a Blog
Getting your business, product, service or expert voice in a blog has just as much, and sometimes more, cache than getting featured in traditional news or trade media. So how do you earn that coveted virtual ink? Whether you’re responding to a query or contacting a blogger cold, these key points can make or break…
Read MoreYOUR HEART ALREADY KNOWS!
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