Conversations & Articles
Change Your Money Story into a Love Story
I’m eight years old, standing in front of the refrigerator looking at the child support check from my father. My mother grouses over my shoulder “It’s late again and it’s not enough.” Thirty years later, Monica Shah asks me “How does that make you feel?” Money doesn’t grow on trees. Money is the root of…
Read MoreBusiness on the Shy
Are you a shy business owner? Do you kinda dread networking events? When you go to live events or log onto webinars, are you secretly envious of the other person’s courage to get out there and bask successfully in the spotlight’s glow? Yeah, me too. At some point in my childhood, someone stuck the shy…
Read MoreCollege Student Schools Us on Marketing Love
Anyone with young children knows the challenge of working from home. Mondays are my mommy day and most of time I focus on my girls. Some Mondays, though, I just need a few hours to focus on my business. Not easy to do when there are books to read, games to play, pictures to draw…
Read MoreWhat Bruce Jenner and Don Crowther can teach you (& me) about growing a breakthrough business in 2013
Forget Gen X. I belong to the Wheaties generation. My first athletic hero (at the tender age of four) was Bruce Jenner. So strong, so fast, so enduring. I think staring at that Wheaties box on my Nana’s kitchen table planted a lot of seeds about success in my pretty little head back then. But…
Read MoreMedia Magnet Monday: Write your own bylined article or column
Bylined articles or columns are an excellent way to reach your audience and get publicity for your business. When you write your own article or a regularly occurring column, you enhance your credibility, establish yourself as an expert and position you as a thought leader in your field. Building relationships with the media in an…
Read MoreMedia Magnet Monday: Plan a Media Event — Part 2
In last week’s post, I covered four key components of a successful media event. This week we outline four more tips to pull off a successful media event. 1. Use a task list & timeline to stay on track Even the simplest of media events has many moving parts so making a list of action…
Read MoreMedia Magnet Monday: Plan a Media Event – Part 1
Media events can be an effective way to get publicity for your business, school, organization or cause. Before I go any further, media events are NOT press conferences. What’s the difference? A press conference is used to announce and/or update breaking news as it unfolds. Press conferences (a.k.a, “pressers”) are a way to communicate with…
Read MoreMedia Magnet Monday: Media release or media pitch?
You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…
Read MoreMedia Magnet Monday: Create a Killer Press Kit
Now that you’ve got your public relations plan together, it’s a good idea to create a press kit before you start pitching journalists, sending out media releases and planning media events. Your press kit tells your story in the way the media wants to receive the information. It’s not your marketing brochure. It’s a succinct…
Read MoreMedia Magnet Monday: Develop a Strong PR Strategy
Before you write a press release, plan a media event or pitch a reporter, you need to have a public relations strategy in place. A PR plan that aligns with your business goals and objectives will be more effective in gaining exposure and awareness than any single PR tactic. A simple, flexible plan will work…
Read MoreYOUR HEART ALREADY KNOWS!
The Talk to Your Heart Assessment is a gentle, grounding self-inquiry that helps you reconnect with your inner wisdom across the places that matter most: your sense of self, your work, your relationships and your abundance.
Remember how to hear your heart's Truth and let that guide your next step.
Thanks for subscribing! Please check your email for further instructions.