Conversations & Articles
4 Simple Tips to Turn Your Sales Conversations from Transactions to Transformations
I had a Texas Hold ‘Em moment in my business last week. It was a moment when I realized I had put together a pretty good hand and I felt like I just needed one more card to win the jackpot. There was just this one piece – call it my ace – that was…
Read More7 sizzling signature talk elements that attract clients like wildfire
If you’d met me two years ago and mentioned the words “signature talk”, I would’ve cocked my head to the side and said “what’s that?” That’s because in my corporate and agency days, my world was filled with proposals, pitches and presentations. We’d gather up the team in a conference room or on a conference…
Read MoreHow to Win Business with Story
I’ll never forget the first time I lead a pitch for new business. It was back in my agency days. A $250,000 public relations contract was at stake, and the agency partners were hot to rekindle the flame with this international brand and former client. The good news? We had two weeks to prepare. The…
Read MoreWinner Spotlight on Barbara Briguglio: Turning diet disaster into health coach success
After a 48-year quest for the perfect weight and body, Barbara Briguglio decided to ditch the diets and heal her relationship with food. She soon discovered that the more she healed herself, the more she wanted to help other people achieve their health goals without dieting. As a holistic health coach and owner of Be…
Read MoreNetworking: 3 storytelling skills that turn awkward into awesome
I was surrounded by people and completely alone. It was my first networking event in a new job and I had no idea what to do. I didn’t know what to say or to whom. EEEEKKKK!! Thank goodness for Susan. She sat down beside me, took genuine interest in me and eventually turned my panic…
Read MoreAre you running your business in Hush Puppies?
It’s easy to get discouraged when we fail to perform the way we want. It’s tempting to say “I’ll never do that again.” Here’s the thing though. There’s a lot of trial and error when it comes to running a successful business. Before you scrap your plans, make sure you’re not suffering from The Hush…
Read MoreIt's not Bragging, it's Authentic Self-Promotion
Sometimes we think of self-promotion as a dirty word, but let me ask you this . . . who is the person who cares most about your success? You! And yet so many people tell me, “I hate marketing myself/my business.” Now, it’s fine if you dislike doing marketing activities as long as you get…
Read MoreOpen Your Heart to Hearing a New Story in 2014
When you hear the right message at the right time, amazing things happen. While I was at my favorite spa last December, the attendant fanned out a deck of spa cards before me. I closed my eyes, ran my fingers over the deck and pinched the corner of a card tucked under some cards towards…
Read MoreTrue Story: Doing Stuff You Don’t Want to Do
Back in July I set some “fitness” goals (using this term loosely). One of those goals is that I’m going to run a 5k every month for the next 12 months. Just one 5k each month. Totally doable. Just one. Running in August, September and October was downright pleasant here this year. Then came the…
Read MoreHow to Create a Magnetic Email Marketing Strategy Even if You Have a Lifeless Email List
We’re bombarded every day with marketing messages. Think about it. How many email lists are you signed up for right now? And how many of those do you actually open and read regularly? That’s exactly what your audience is doing too. So how do you become the person who sends the emails that people can’t…
Read MoreYOUR HEART ALREADY KNOWS!
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