Publicity can be a powerful tool for building your business. No matter how big or small your marketing plan, public relations should play a role in your strategy to create awareness of your business and build your credibility in order to attract clients/customers. The best part about public relations? You don’t have to spend a fortune to get exposure, even if you hire PR specialist or agency to help you.
Want to learn how to harness the power of publicity? Come by each week for Media Magnet Monday and learn how to:
- Put together a strong PR strategy
- Create a killer media kit
- Use a media release versus a media pitch
- Use media events (and why you should avoid press conferences)
- Write bylined articles and columns that position you as an expert in your field
So mark your calendar and come back Monday for the next installment.