Notes for New Earth Leaders

True Story: Doing Stuff You Don’t Want to Do

Back in July I set some “fitness” goals (using this term loosely). One of those goals is that I’m going to run a 5k every month for the next 12 months. Just one 5k each month. Totally doable. Just one. Running in August, September and October was downright pleasant here this year. Then came the…

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How to Create a Magnetic Email Marketing Strategy Even if You Have a Lifeless Email List

We’re bombarded every day with marketing messages. Think about it. How many email lists are you signed up for right now? And how many of those do you actually open and read regularly? That’s exactly what your audience is doing too. So how do you become the person who sends the emails that people can’t…

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The Why Factor: The Secret to Attracting Media Attention

Members of the media are hungry for a good story. If you’ve got a compelling story and a desire to expose your message to the masses, it’s time to tap into your Why Factor to get the media’s attention. I recently had the opportunity to help Denise Costello, owner of The Energized Body, put together…

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But I'm not a storyteller . . .

You’re not a storyteller? Really? Of course you are a storyteller. We tell stories every day . . . with our families, with our friends, sometimes with strangers we meet in the supermarket checkout line. Story is our communication currency. It’s how we make sense of a complex world and abstract concepts. We need to…

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Conceive, Create & Communicate Your Own Kick-Ass Story

This is an amazing and powerful time to be an entrepreneur. There’s more than 21 million self-employed and independent business owners in the U.S. right now and that number is up about 30% from just four years ago. What’s 21 million people? Well picture it this way. If all of us were a country, it…

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The Simple, 4-Step Recipe to Cook Up a Crave-Worthy Buzz Piece

  Every so often my father-in-law likes to do free lunch at Costco. I’m not talking about the hot dogs, burgers and pizza that Costco sells at the front of the store. He comes for the samples. He’ll dodge the massive carts and brave the weekend shopping frenzy just so he can score free bruschetta,…

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Want to build trust and loyalty? Tell your story on video

Not long ago, both my girls were achieving some major milestones with bulldogged determination and without as much as a hint of a hiccup. They learned to talk, walk and eat on their own all within the first 16-18 months of their lives. No, they didn’t get it down the first, fifth, or maybe even…

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Six Powerful Places to Tell Your Story on LinkedIn

I’ve been making a costly mistake, and it’s a doozy. When it comes to social media, I’ve been treating LinkedIn like a red-headed step-child (I was one of those for a while so I can say that – well, I’m still a step-child, but now I’m back to being a brunette). I got on LinkedIn…

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Make The World Care About Your Story

I’ve been doing a lot of reminiscing and thinking as I’ve been preparing for my teleclass Move People & Make Money: Why Your Story is the Money Behind Your Marketing (click this link to sign up). I’m going to share a story on the call about the time I almost gave up on my entrepreneurial…

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Their story isn't always your story . . . or the whole story

I’m really ticked off. Lately, I’ve been hearing a lot of stories about self-proclaimed experts telling their clients – fellow coaches and solo professionals – that they can’t or shouldn’t pursue their passions and dreams because they don’t have a portfolio or the right experience or that they can’t teach people to do something they’ve…

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VISIBILITY BREAKTHROUGH MINI RETREAT FOR NEW EARTH LEADERS

Watch the Replay for Gifts of the Healing Heart: Rising Out of the Shadows & Into the Spotlight