Notes for New Earth Leaders

The Why Factor: The Secret to Attracting Media Attention

Members of the media are hungry for a good story. If you’ve got a compelling story and a desire to expose your message to the masses, it’s time to tap into your Why Factor to get the media’s attention. I recently had the opportunity to help Denise Costello, owner of The Energized Body, put together…

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But I'm not a storyteller . . .

You’re not a storyteller? Really? Of course you are a storyteller. We tell stories every day . . . with our families, with our friends, sometimes with strangers we meet in the supermarket checkout line. Story is our communication currency. It’s how we make sense of a complex world and abstract concepts. We need to…

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Conceive, Create & Communicate Your Own Kick-Ass Story

This is an amazing and powerful time to be an entrepreneur. There’s more than 21 million self-employed and independent business owners in the U.S. right now and that number is up about 30% from just four years ago. What’s 21 million people? Well picture it this way. If all of us were a country, it…

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The Simple, 4-Step Recipe to Cook Up a Crave-Worthy Buzz Piece

  Every so often my father-in-law likes to do free lunch at Costco. I’m not talking about the hot dogs, burgers and pizza that Costco sells at the front of the store. He comes for the samples. He’ll dodge the massive carts and brave the weekend shopping frenzy just so he can score free bruschetta,…

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Want to build trust and loyalty? Tell your story on video

Not long ago, both my girls were achieving some major milestones with bulldogged determination and without as much as a hint of a hiccup. They learned to talk, walk and eat on their own all within the first 16-18 months of their lives. No, they didn’t get it down the first, fifth, or maybe even…

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Six Powerful Places to Tell Your Story on LinkedIn

I’ve been making a costly mistake, and it’s a doozy. When it comes to social media, I’ve been treating LinkedIn like a red-headed step-child (I was one of those for a while so I can say that – well, I’m still a step-child, but now I’m back to being a brunette). I got on LinkedIn…

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Make The World Care About Your Story

I’ve been doing a lot of reminiscing and thinking as I’ve been preparing for my teleclass Move People & Make Money: Why Your Story is the Money Behind Your Marketing (click this link to sign up). I’m going to share a story on the call about the time I almost gave up on my entrepreneurial…

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Their story isn't always your story . . . or the whole story

I’m really ticked off. Lately, I’ve been hearing a lot of stories about self-proclaimed experts telling their clients – fellow coaches and solo professionals – that they can’t or shouldn’t pursue their passions and dreams because they don’t have a portfolio or the right experience or that they can’t teach people to do something they’ve…

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7 things you didn't know about me

We humans are curious critters aren’t we? One of the things I love about meeting new people is discovering something we have in common. Realizing that got me thinking: What are things can I share about myself that would spark a fun, interesting conversation. In the spirit of sharing, here are a few of the…

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Slay your inner gremlins with a story set on success

There’s a lot of talk about social proof when it comes to building a business but what do you do when you feel a little soft when it comes to your credibility? One of the women in an online group I’m part of is running into this issue. She’s a coach on a journey to…

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LIVE VISIBILITY BREAKTHROUGH MINI RETREAT FOR NEW EARTH LEADERS

Reserve your seat for Gifts of the Healing Heart: Rising Out of the Shadows & Into the Spotlight