Conversations & Articles
Warning: Don’t Let This Happen to Your Personal Brand Story
There’s a personal brand story pattern I’ve noticed with some small business consultants and coaches. I work with them to get their brand story out and down on paper. They spend the time, money and energy to explain they WHY behind what they do. We even put together a plan to get that story working…
Read MoreWant press coverage? Think like a journalist, not a coach or consultant
When I was reporter, the pressure was always on to find a great story. I also had my typical beats, which were town news and schools. I had to check out the police and fire reports. I had to cover town council and school committee meetings. And I had to turn in stories every day.…
Read MoreYou're Elevator Pitch Sounds Goofy (Here's How to Sound Like the Real & Outstanding You)
Entrepreneurs have been asking me lately how to introduce themselves and their businesses. Essentially, how to deliver an elevator pitch without rambling or clamming up while sounding like the REAL you. I break it down for you in today’s video and I challenge you to try it on for size. There’s an optional element — The Call to…
Read MoreWhen you don't want to tell your story (& what to do about it)
I didn’t want to tell it. There I was in front of 50 woman, standing on a dark stage because the lights had eerily gone out moments before. As I began to tell my story . . . alone, in the dark, completely exposed, I felt just like the child and young woman I was speaking…
Read More5 Overlooked Ways Great Entrepreneurs Get More Clients With Story
When your audience is bombarded with nearly 5,000 marketing messages, 250 ads and hundreds of email every day, it can feel nearly impossible to get them to pay attention to you, never mind open their wallets and buy from you. The secret to silencing all the noise and turning yourself into client catnip? Tell a great story.…
Read MoreWhat Dating & Business Has Taught Me About Value, Clients & Commitment
A wise and successful entrepreneur once told me “The value that you believe you have is what your price tag is.” Looking back on my single years, I see now that I dated lots of guys who didn’t value me. They talked a good game and somehow convinced me (or got me to convince myself) that…
Read MoreHow Entrepreneurs with a Big Message Make a Big Impact
If you’re like most purposeful entrepreneurs I know, you’re looking for a way to get your message out in a bigger way and be seen as the expert you are. Sometimes it feels like a slog, building up your credibility and expanding your reach. Figure out how to tap into the power of the media, and watch your…
Read MorePublicity for coaches: How to up your credibility & visibility
If you’re a coach or expert who has thought about working with print, broadcast or online media to help you get your story and message out in a bigger way, or you’ve dabbled with PR but felt like a fish out of water, I talk about how purpose-driven entrepreneurs can approach the media like a…
Read More5 Ways Small Business Owners Can Get High-Quality Publicity in One Hour, One Day or One Week
I thumbed through my copy of SUCCESS Magazine the other day when I saw eighth-grader Lily DeBell’s sweet smiling face and her all-natural, handmade dancewear for young dancers. Wow. If a 13-year-old entrepreneur can make it into SUCCESS, why can’t I? Why can’t my clients? WE CAN! Sometimes I feel about marketing the way I…
Read More3 Critical Questions to Help Entrepreneurs Create a Story that Magnetizes Your Audience
Entrepreneurs often tell me that they know they need to tell the story of why they do what they do, they just don’t know where to start. So if you’re feeling blocked around your story, here are three critical questions to answer that will help you break through and get started with your story. What…
Read MoreYOUR HEART ALREADY KNOWS!
The Talk to Your Heart Assessment is a gentle, grounding self-inquiry that helps you reconnect with your inner wisdom across the places that matter most: your sense of self, your work, your relationships and your abundance.
Remember how to hear your heart's Truth and let that guide your next step.
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