Media Magnet Monday
Media Magnet Monday: Write your own bylined article or column
Bylined articles or columns are an excellent way to reach your audience and get publicity for your business. When you write your own article or a regularly occurring column, you enhance your credibility, establish yourself as an expert and position you as a thought leader in your field. Building relationships with the media in an…
Read MoreMedia Magnet Monday: Plan a Media Event — Part 2
In last week’s post, I covered four key components of a successful media event. This week we outline four more tips to pull off a successful media event. 1. Use a task list & timeline to stay on track Even the simplest of media events has many moving parts so making a list of action…
Read MoreMedia Magnet Monday: Plan a Media Event – Part 1
Media events can be an effective way to get publicity for your business, school, organization or cause. Before I go any further, media events are NOT press conferences. What’s the difference? A press conference is used to announce and/or update breaking news as it unfolds. Press conferences (a.k.a, “pressers”) are a way to communicate with…
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