If you’re a coach or expert who has thought about working with print, broadcast or online media to help you get your story and message out in a bigger way, or you’ve dabbled with PR but felt like a fish out of water, I talk about how purpose-driven entrepreneurs can approach the media like a…

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Members of the media are hungry for a good story. If you’ve got a compelling story and a desire to expose your message to the masses, it’s time to tap into your Why Factor to get the media’s attention. I recently had the opportunity to help Denise Costello, owner of The Energized Body, put together…

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Bylined articles or columns are an excellent way to reach your audience and get publicity for your business. When you write your own article or a regularly occurring column, you enhance your credibility, establish yourself as an expert and position you as a thought leader in your field. Building relationships with the media in an…

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