If you’re like most purposeful entrepreneurs I know, you’re looking for a way to get your message out in a bigger way and be seen as the expert you are. Sometimes it feels like a slog, building up your credibility and expanding your reach. Figure out how to tap into the power of the media, and watch your momentum kick into high gear.
So why aren’t more entrepreneurs in the news?
I’ve found that most entrepreneurs think they need to already be known or have a bestselling book to get the media’s attention. Sure, that helps (sometimes) but I know from experience that you don’t need to have written a bestseller to get press.
A fellow entrepreneur recently interviewed me about getting publicity for her business. She does have a book, but watch this video to see what I tell her to focus on instead.