My sixth-grade teacher Mrs. Straube had a wise-cracking catch phrase that I’ll never forget and has unexpectedly served me well in my business.
“Who am I? Where am I? Why am I here?”
I’ve learned that these three questions are more than just a way to get sixth-graders to stop their tomfoolery. In fact, these three questions – and your answers to them – can make the difference between struggle and ease, failure and success when it comes to your business.
Whether you’re a new or experienced business owner, if you’re feeling like there’s no thought, strategy or consistency behind your brand, take some time today to think deeply about the answers to these questions.
Who am I?
In business, you need to be able to clearly articulate who you serve (market) and what you do for them (niche). Sounds easy, but nailing your position in the marketplace has less to do with a SWOT (strength, weaknesses, opportunities, threats) analysis and everything to do with what motivates you, the unique way you see the world and how you want the world to see you.
When Derek Halpern launched Social Triggers, he got featured on almost every major blog with a conversion site review video and said the same thing on all those videos. Why? Because not only does he know who he is and what makes him special, unique & precious, he’s intent on shaping what he wants people to think about him and his company. As a result, he’s emblazoned in our minds as Derek Halpern, the Conversion Guy who talks about marketing & psychology. In order to shape what people think of you, you need to first know who you are.
Where am I?
If you don’t know where you are or where you want to be, you’ll continue to wander about aimlessly. Wandering in itself is not so bad, it’s the aimless part that can be the stinker in your business.
When I was getting married, I planned my wedding in reverse. I started with the destination and got crystal clear about what I wanted my dream day to look like. I brainstormed all the things that needed to be true in order to make that vision a reality. With calendar in hand, working backwards from the wedding date, I sketched out the plan.
It’s the same process when it comes to planning out your business. If you’re not satisfied with where you are today, don’t start at today. Because when you do, it feels like your standing at the Mt. Everest base camp. Go to the peak first. Psychologically it feels smoother, easier and (often) faster to shoosh down the mountain than plod up it.
Why am I here?
Why . . . the most powerful and confounding question of all. Very few people are born knowing their why. If you have zero connection to why you do the work (or anything) you do, stop reading right now and ask yourself what you are NOT doing that gives you more meaning, joy and fulfillment?
If you have an inkling of why you’re here but it feels murky and elusive, how would you like more clarity so that you can get focused, achieve the results you desire (clients, cash, changing the world) and really step into your purpose?
Because until you are clear, your message is unclear, your value is unclear and the response you get is less than spectacular. On the other hand, when you are clear about your brand, about your story, about what you stand for and how you want to represent yourself . . . great things start to happen.
- Your message and value are immediately obvious to everyone you meet
- You have personality, which creates an emotional connection with people
- You speak your truth, which makes you memorable to your audience
- You stand out as a leader in your niche, which attracts new opportunities, more exposure and more money
- You dramatically increase your visibility, which makes it easier for you to reach more and more of your ideal clients
Without this kind of precise clarity your brand – and therefore your business – will be weak. You’ll be forgettable. You’ll struggle to charge what you’re worth. You’ll have to work harder to market and sell yourself. It’ll take much longer to develop a loyal, enthusiastic fan base.
If you want to create that clarity NOW, join me and my colleague Heather Poduska as we take you step-by-step in creating a powerful & true brand.
You’ll get started as SOON as you enroll:
- You will have instant access to the entire program!
- We’ll reveal to you exactly how to nail down who you are and why you do the work you do (HINT: This has to do with your powerfully unique story and point of view)
- We’ll also will take you through the nine steps for creating an irresistible signature talk that you can use over and over again to create profitable preview calls and speaking appearances.
This is the SAME material we taught during our Stage Ready Brand Bootcamp to help our members launch their brands and fill their programs and coaching practices. Now you can learn the steps to creating a stage-ready brand and put this valuable information into practice at your own pace. Check out the details here.