As an entrepreneur, you’ve heard many times that people prefer to do business with you when they know, like and trust you. This is a sound marketing principle, yet it may also be limiting your visibility without you even knowing it. There is a dark side of the know, like and trust (KLT) factor, and…

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Convention, Logic-Based (3D) Branding Says: Be entertaining Provide value Offer something new/innovative Look appealing Yes, and that will only take you so far. It’s a premise built on the old conditioning of becoming or being popular. It’s branding from a 3D state. While these are foundational concepts that are tried and true, what’s missing is…

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    Sandra Cooze is a holistic trauma coach, spiritual development coach, Reiki master/teacher and author. She’s appeared in Sybil Magazine and wellness blogs. She is featured in The Book of Why (and How) by Corey Poirier, Windsor Women in Business by Melissa McCormic and Women Ready to Rise by Jenn Sadai. Her passion and…

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