Convention, Logic-Based (3D) Branding Says: Be entertaining Provide value Offer something new/innovative Look appealing Yes, and that will only take you so far. It’s a premise built on the old conditioning of becoming or being popular. It’s branding from a 3D state. While these are foundational concepts that are tried and true, what’s missing is…

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It was a cold, dark night in 2013. I was sitting with my husband Greg on the couch, half asking him if, and half telling him that, it was time to start my own business.   We had two baby girls enrolled in daycare, three mortgages on two pieces of property and one of the…

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