Smith & Wollensky Steakhouse stunt: Engaging customers with clever PR

I love pledges. Speaking from experience, they are a great way to generate publicity and have fun doing it. So when I read about Smith & Wollensky’s Pledge Alliance campaign, I just had to share. Throughout most of October, the Midtown Manhattan steakhouse will remove the name Smith from everything and replace it with the name of a randomly chosen guest everyday. All you have to do is pledge to make Smith & Wollensky your steakhouse. What a fun way to encourage loyalty, honor customers and get diners in the door!

Have you taken a pledge? Let me know what you pledged to do and why.