One of the best strategies for purpose-driven coaches, experts and entrepreneurs to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story, your own personal account of who you are and why you do what you do. When you present your story with authenticity and credibility, you captivate…

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A health coach recently said to me “I don’t know if my business is ever going to be what I imagined it would be.” She wants to generate more leads. She wants to enroll clients faster. And she’s tired of people mistaking her for her mentor. Who can identify and relate to that? (My hand…

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A 6-figure coaching colleague of mine has a well-oiled marketing funnel and system. She’s speaking, hosting events, converting subscribers into clients, doing joint ventures and filling her programs. So I was a little surprised when she said “but I still feel like I’m not reaching enough people.” She’s serious about getting her message out in…

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