audience Archives - Page 4 of 6

When your audience is bombarded with nearly 5,000 marketing messages, 250 ads and hundreds of email every day, it can feel nearly impossible to get them to pay attention to you, never mind open their wallets and buy from you. The secret to silencing all the noise and turning yourself into client catnip? Tell a great story.…

A wise and successful entrepreneur once told me “The value that you believe you have is what your price tag is.” Looking back on my single years, I see now that I dated lots of guys who didn’t value me. They talked a good game and somehow convinced me (or got me to convince myself) that…

Entrepreneurs often tell me that they know they need to tell the story of why they do what they do, they just don’t know where to start. So if you’re feeling blocked around your story, here are three critical questions to answer that will help you break through and get started with your story. What…