I’ve been doing a lot of reminiscing and thinking as I’ve been preparing for my teleclass Move People & Make Money: Why Your Story is the Money Behind Your Marketing (click this link to sign up).

I’m going to share a story on the call about the time I almost gave up on my entrepreneurial dreams before I even got my business off the ground.

You see, even though I secretly crave the spotlight, I’ve worked real hard most of my life to avoid being the center of attention. So when I launched my first business as a copywriter, sharing the real me with my followers, fans and clients was, well, PETRIFYING!

After a couple years of sputtering in fits and starts, hiding out in the shadow of words, that first business flopped. WTF? How could a former journalist, writer and award-winning publicist fail at running her own copywriting business? Lucky for me, the universe sent me a huge hint that would set me up for owning my real dream business; the one that excites me, the one that’s easy to talk about to other people, the one that brings in a steady stream of the right clients for me.

I’ll save the rest of the story for the call, but it’s important to remember that it doesn’t matter how good you are at what you do. It doesn’t even matter how much your work matters.

If no one cares about you, no one’s going to buy from you. [Click to Tweet]

Don’t fret though, because I’m going to tell what you can do to make them care.

Hope you join me on the call!

You didn’t go into business to be like everyone else right? Leave a comment and let us know what lights you up in your business.

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