Posts Tagged ‘web copy’
Why I despise the word utilize and so should you
For the last several years, the word utilize has met the wrath of my red pen whenever it appears in any copy that crosses my desk. It’s a word that makes me squirm, cringe and send sidelong glances at anyone nearby who has heard my treatise on why I despise the word utilize. So why…
Read MoreSpice up your site with these 5 web copy essentials
Websites have become essential to the marketing mix of most businesses. When it comes to web content, however, you need to understand how to balance the fundamentals of writing for traditional marketing channels and the unique elements of writing for the web. Here are 5 essential elements to consider when writing your web copy: 1.…
Read MoreFeeling stuck? Get out of your writing rut!
For me, writing is akin to breathing. For others, I know writing causes quite a bit of anxiety, much like algebra makes me break out in cold sweats. We all have our strengths, right? Personally, I don’t believe in spinning my wheels trying to make a weakness stronger. My philosophy? Focus on what I do…
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