Before you write a press release, plan a media event or pitch a reporter, you need to have a public relations strategy in place. A PR plan that aligns with your business goals and objectives will be more effective in gaining exposure and awareness than any single PR tactic. A simple, flexible plan will work…

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Publicity can be a powerful tool for building your business. No matter how big or small your marketing plan, public relations should play a role in your strategy to create awareness of your business and build your credibility in order to attract clients/customers. The best part about public relations? You don’t have to spend a…

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Are you an author or a publicist who represents one? If so, then you know that shrinking book review sections in newspapers and magazines are tough to crack. Fret no more because authors can connect with readers at book review sites, forums, online book clubs and web-based discussion groups where readers are eager to read,…

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