Posts Tagged ‘publicity’
The Why Factor: The Secret to Attracting Media Attention
Members of the media are hungry for a good story. If you’ve got a compelling story and a desire to expose your message to the masses, it’s time to tap into your Why Factor to get the media’s attention. I recently had the opportunity to help Denise Costello, owner of The Energized Body, put together…
Read MoreMedia Magnet Monday: Write your own bylined article or column
Bylined articles or columns are an excellent way to reach your audience and get publicity for your business. When you write your own article or a regularly occurring column, you enhance your credibility, establish yourself as an expert and position you as a thought leader in your field. Building relationships with the media in an…
Read MoreMedia Magnet Monday: Media release or media pitch?
You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…
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