As an entrepreneur, you’ve heard many times that people prefer to do business with you when they know, like and trust you. This is a sound marketing principle, yet it may also be limiting your visibility without you even knowing it. There is a dark side of the know, like and trust (KLT) factor, and…

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Imagine that you’re at a networking event and you have the opportunity to ask for support from the group. Maybe you’ve actually had this experience when you’ve been out networking talking about your business, or maybe even being in a paid program where you had the opportunity to ask for feedback and support. One of…

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Convention, Logic-Based (3D) Branding Says: Be entertaining Provide value Offer something new/innovative Look appealing Yes, and that will only take you so far. It’s a premise built on the old conditioning of becoming or being popular. It’s branding from a 3D state. While these are foundational concepts that are tried and true, what’s missing is…

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