Convention, Logic-Based (3D) Branding Says: Be entertaining Provide value Offer something new/innovative Look appealing Yes, and that will only take you so far. It’s a premise built on the old conditioning of becoming or being popular. It’s branding from a 3D state. While these are foundational concepts that are tried and true, what’s missing is…

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If you’re a coach you’ve most likely encouraged clients to play a bigger game, & you’ve likely received the same piece of advice. I’m all for pushing your boundaries & comfort zones, but I’m fed up with “playing small” being treated like a red-headed step-child. So does “playing small” has a place & a purpose in your life…

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