The whole point of coaches sharing your personal story is to connect emotionally with your audience. In order to know what story and what parts of the story to share with your audience, you need to get crystal clear about your message to them FIRST. Here’s just one exercise from my Get It Done! Transformational…

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There’s a personal brand story pattern I’ve noticed with some small business consultants and coaches. I work with them to get their brand story out and down on paper. They spend the time, money and energy to explain they WHY behind what they do. We even put together a plan to get that story working…

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