writing Archives - Page 3 of 4

Getting your business, product, service or expert voice in a blog has just as much, and sometimes more, cache than getting featured in traditional news or trade media. So how do you earn that coveted virtual ink? Whether you’re responding to a query or contacting a blogger cold, these key points can make or break…

Here’s a case for investing in a good copy editor. Spell check is not a fail safe when it comes to editing any piece of writing, and its auto-correct function could get you into a predicament with certain words. Take a look at this ESPN app that lists Boston Red Sex [sic] in the MLB…

Websites have become essential to the marketing mix of most businesses. When it comes to web content, however, you need to understand how to balance the fundamentals of writing for traditional marketing channels and the unique elements of writing for the web. Here are 5 essential elements to consider when writing your web copy: 1.…