You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…

Read More

Now that you’ve got your public relations plan together, it’s a good idea to create a press kit before you start pitching journalists, sending out media releases and planning media events. Your press kit tells your story in the way the media wants to receive the information. It’s not your marketing brochure. It’s a succinct…

Read More

Before you write a press release, plan a media event or pitch a reporter, you need to have a public relations strategy in place. A PR plan that aligns with your business goals and objectives will be more effective in gaining exposure and awareness than any single PR tactic. A simple, flexible plan will work…

Read More