Posts Tagged ‘trust’
The Dark Side of the Know, Like & Trust Factor
As an entrepreneur, you’ve heard many times that people prefer to do business with you when they know, like and trust you. This is a sound marketing principle, yet it may also be limiting your visibility without you even knowing it. There is a dark side of the know, like and trust (KLT) factor, and…
Read MoreThis is Why Some Independent Financial Professionals Struggle While Others Get Hired Again & Again
How did you get your last client? Let me guess. It’s someone that a client referred to you. Am I right? If you’re in finance, you know the power of referrals, so I’m not dissing here. You definitely want to nurture that pipeline. But can we admit that relying on referrals is limiting and leaving…
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