? ? ? ? If you saw my last post about how to tell a better story, you know that the first step is to go deeper emotionally (if not, check it out here). Why? Because people love to be moved by story. We all like to imagine ourselves in situations that challenge us and provide us…

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If you’ve been in business a few years, you may be asking yourself . . . How do I tell a better story? The kind of story that leads you to the next level in your business and your life. One thing I noticed as I worked intimately with several women entrepreneurs over the summer on their…

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There’s a personal brand story pattern I’ve noticed with some small business consultants and coaches. I work with them to get their brand story out and down on paper. They spend the time, money and energy to explain they WHY behind what they do. We even put together a plan to get that story working…

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