signature story Archives - Page 2 of 3

There’s a personal brand story pattern I’ve noticed with some small business consultants and coaches. I work with them to get their brand story out and down on paper. They spend the time, money and energy to explain they WHY behind what they do. We even put together a plan to get that story working…

I didn’t want to tell it. There I was in front of 50 woman, standing on a dark stage because the lights had eerily gone out moments before. As I began to tell my story . . . alone, in the dark, completely exposed, I felt just like the child and young woman I was speaking…

One of the best strategies for purpose-driven coaches, experts and entrepreneurs to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story, your own personal account of who you are and why you do what you do. When you present your story with authenticity and credibility, you captivate…