Now that you’ve got your public relations plan together, it’s a good idea to create a press kit before you start pitching journalists, sending out media releases and planning media events. Your press kit tells your story in the way the media wants to receive the information. It’s not your marketing brochure. It’s a succinct…

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For me, writing is akin to breathing. For others, I know writing causes quite a bit of anxiety, much like algebra makes me break out in cold sweats. We all have our strengths, right? Personally, I don’t believe in spinning my wheels trying to make a weakness stronger. My philosophy? Focus on what I do…

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