You Are Your Brand Archives - Page 2 of 6

You’ve probably already seen your fair share of “finish the year strong” and “start the new year right” messages when it comes to closing out this business cycle or planning for your next business cycle. Lots of talk about goals, strategy, tactics and timelines. Those are your mind-oriented resources. Valuable and necessary, yes, but a…

As an entrepreneur, you’ve heard many times that people prefer to do business with you when they know, like and trust you. This is a sound marketing principle, yet it may also be limiting your visibility without you even knowing it. There is a dark side of the know, like and trust (KLT) factor, and…

Conventional, Logic-Based (3D) Branding Says: Be entertaining Provide value Offer something new/innovative Look appealing Yes, and that will only take you so far. It’s a premise built on the old conditioning of becoming or being popular. It’s branding from a 3D state. While these are foundational concepts that are tried and true, what’s missing is…