Convention, Logic-Based (3D) Branding Says: Be entertaining Provide value Offer something new/innovative Look appealing Yes, and that will only take you so far. It’s a premise built on the old conditioning of becoming or being popular. It’s branding from a 3D state. While these are foundational concepts that are tried and true, what’s missing is…

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I remember the first time I dared to share something deeply personal and vulnerable in a professional setting as a business owner.    A million thoughts raced through my mind . . .   What if I piss someone off?   What if I alienate people?   What if they can’t handle it?   What…

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Last month I put out a survey asking for you to share your desires and discomforts when it comes to stepping into greater visibility.    The greatest discomfort by far, and the thing keeping you invisible in your business, is a fear that sharing your truth might hurt others.    Yes. I get it. I…

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