Ever notice how we entrepreneurs talk in code about our real problems? For example, the most common question I get from other business owners is “how do I find clients?” If you’ve ever asked that question then you know there’s more lurking between the lines than the words coming out of your mouth. So let’s…

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? ? ? ? If you saw my last post about how to tell a better story, you know that the first step is to go deeper emotionally (if not, check it out here). Why? Because people love to be moved by story. We all like to imagine ourselves in situations that challenge us and provide us…

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