Does winning a business award matter for your business? Back in my agency days, I spent many long hours compiling and submitting client entries to award competitions. Honestly, at the time, I thought we were doing to stroke their ego. But awards do more than boost your pride (not that there’s anything wrong with that). Winning…

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Now that you’ve got your public relations plan together, it’s a good idea to create a press kit before you start pitching journalists, sending out media releases and planning media events. Your press kit tells your story in the way the media wants to receive the information. It’s not your marketing brochure. It’s a succinct…

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