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Don’t Call Yourself an Expert
I’ve been speaking a lot about the topic of being an expert. I’ve also been interviewing some amazing business owners, whom I consider to be experts, for my new podcast (more info on that coming soon). With all the speaking and interviews, I’ve noticed that people either embrace or bristle at the words “expert” and…
Read MoreClient Kudos: How One Interior Designer Uses Video Storytelling to Launch an Online Program (& You Can Too)
My client Peg Kusner created an incredible story video when she launched a new innovative interior design program last fall. Play the video to see what I mean, then keep reading because I’m going to give you some tips on how you can do this too without going over the top with production (or your…
Read More5 Overlooked Ways Great Entrepreneurs Get More Clients With Story
When your audience is bombarded with nearly 5,000 marketing messages, 250 ads and hundreds of email every day, it can feel nearly impossible to get them to pay attention to you, never mind open their wallets and buy from you. The secret to silencing all the noise and turning yourself into client catnip? Tell a great story.…
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