There’s a personal brand story pattern I’ve noticed with some small business consultants and coaches. I work with them to get their brand story out and down on paper. They spend the time, money and energy to explain they WHY behind what they do. We even put together a plan to get that story working…

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When your audience is bombarded with nearly 5,000 marketing messages, 250 ads and hundreds of email every day, it can feel nearly impossible to get them to pay attention to you, never mind open their wallets and buy from you. The secret to silencing all the noise and turning yourself into client catnip? Tell a great story.…

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