Business Building
The Dark Side of the Know, Like & Trust Factor
As an entrepreneur, you’ve heard many times that people prefer to do business with you when they know, like and trust you. This is a sound marketing principle, yet it may also be limiting your visibility without you even knowing it. There is a dark side of the know, like and trust (KLT) factor, and…
Read MoreWhy 3D Branding Alone Won’t Work for Your 5D Business
Conventional, Logic-Based (3D) Branding Says: Be entertaining Provide value Offer something new/innovative Look appealing Yes, and that will only take you so far. It’s a premise built on the old conditioning of becoming or being popular. It’s branding from a 3D state. While these are foundational concepts that are tried and true, what’s missing is…
Read MorePositive News Now #206 — Connecting Local Small Business Owners with Communities & Customers
Carl Norloff, Jr. is the founder and CIO of localMana, a platform that gives people, businesses and non-profits the power to leverage connections, social sharing and rewards in order to facilitate education, awareness and collaboration. Carl is a tech veteran who has contributed to the software and technology industries for more than 35 years…
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