Mandy Given has one of those stories. Heart-wrenching. Courageous. Moving. Inspirational. TRANSFORMATIONAL. It’s no accident the fates brought us together. Mandy is a mom. She’s a business owner. And she’s a fearless messenger. When we met in the fall, she suspected that her story needed to be tightened up & positioned strategically. She also knew…

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What is one simple oversight that keeps purpose-driven coaches, entrepreneurs, speakers and authors at any level begging for visibility and clients? They don’t use PUBLICITY. And when I say publicity I don’t mean getting attention for the sake of attention. I’m not talking about publicity stunts, I’m talking about working with publications, TV, radio and…

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Let’s say you’re launching a new program or service and you want to write a press release that will grab the attention of your customers and the media. Here’s what you DO NOT want to do: XYZ Company announced the today the release of its new program blah, blah, blah. Ho-hum press releases start this…

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