Mandy Given has one of those stories. Heart-wrenching. Courageous. Moving. Inspirational. TRANSFORMATIONAL. It’s no accident the fates brought us together. Mandy is a mom. She’s a business owner. And she’s a fearless messenger. When we met in the fall, she suspected that her story needed to be tightened up & positioned strategically. She also knew…

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You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…

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