If you’re like most purposeful entrepreneurs I know, you’re looking for a way to get your message out in a bigger way and be seen as the expert you are. Sometimes it feels like a slog, building up your credibility and expanding your reach. Figure out how to tap into the power of the media, and watch your…

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  Every so often my father-in-law likes to do free lunch at Costco. I’m not talking about the hot dogs, burgers and pizza that Costco sells at the front of the store. He comes for the samples. He’ll dodge the massive carts and brave the weekend shopping frenzy just so he can score free bruschetta,…

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