Let’s do something fun and engaging to celebrate small business owners during #nationalsmallbusinessweek (April 29-May 5). Small business owners like us are the backbone of our economy. So I’d love to hear your stories about the shifts and revelations that have most impacted your small business. The first time I remember my business significantly changing…

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Mandy Given has one of those stories. Heart-wrenching. Courageous. Moving. Inspirational. TRANSFORMATIONAL. It’s no accident the fates brought us together. Mandy is a mom. She’s a business owner. And she’s a fearless messenger. When we met in the fall, she suspected that her story needed to be tightened up & positioned strategically. She also knew…

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? ? ? ? If you saw my last post about how to tell a better story, you know that the first step is to go deeper emotionally (if not, check it out here). Why? Because people love to be moved by story. We all like to imagine ourselves in situations that challenge us and provide us…

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